TAOS Ski Valley
Creative Director, Marketing
As the first in-house designer for TAOS Ski Valley, I have been lending my expertise to strategize and expand on internal marketing efforts, ad campaigns, social media content, and overall outreach. Additionally, I provide design services for all on-mountain department needs and curate artwork for hosted events such as the Taos Freeride Competitions and the World Pro Ski Tour World Championships.
One of my first design undertakings was to establish a standardized brand identity. To accomplish this, I developed a new set of guidelines for color values, logo usage, and graphic assets to be incorporated in all company designs for consistency and strong visual impact.
In my role as the sole designer, I provide creative assets for all on-mountain needs such as trail and village maps for the resort center and directional or instructional signage for visiting guests. Additionally, I have created window decals, merchandising, and display design for the retail shops, menu layouts for restaurants and special events, as well as fulfill any other creative needs that arise throughout the seasons.
TAOS Ski Valley hosts a variety of events year-round and I was the lead support for all required visual assets for each event. This includes design for credentials, sports brackets, banners, promotional materials, event posters, athlete apparel, and any guest-facing communications.
For the 2023 World Pro Ski Tour World Championships, I designed a custom racing suit, produced by Spyder, for TAOS' sponsored athlete and Olympian skier, River Radamus.