Gordon Biersch Brewing Company
Creative Director, Sales
Based out of the brewery in San Jose, California, my mission was to revitalize the Gordon Biersch brand and expand reach to new consumers by targeting a wider demographic. As the Creative Director of Marketing and Sales, I oversaw design for product packaging, merchandising, advertising, marketing strategy, and event planning.
Branding
Tasked with bringing the brand up to speed, I drafted up concepts that spoke to a design-forward audience with attraction to a label that was sleek and modern. In doing so, I rebranded the company logo design and created packaging concepts to suit the fresh, new aesthetic.
Product Design
In addition to creating packaging for a range of Gordon Biersch varieties, I also specialized in crafting unique beer labels exclusively tailored for prominent brands like Trader Joe's and Costco.
Marketing & Events
As head of creative marketing, I developed a line of merchandise to generate supplementary revenue online and at on-site marketing activations.
I oversaw production, advertising, and design for company events, which included successfully orchestrating the brewery's annual Oktoberfest celebration.
